Ashley Ayala


Owner Ashley Ayala leads a cycling class at Soul Revolution in Dubuque on Thursday, Dec. 12, 2019. PHOTO CREDIT: EILEEN MESLAR

Age: 39.

Business & location: Soul Revolution

Yoga + Cycling, Dubuque.

Founded: 2018.

Female you look up to: Maureen Mondanaro, my original yoga teacher and trainer.

What inspired you to launch your business: I found yoga while in college a few years after my dad passed away. I was a little lost, unsure and unconnected to myself. The studio in Iowa City brought me back to navigating a path for me. It was welcoming and felt like home. I wanted to provide what I felt and discovered to others. I wanted a space where people felt supported and cared for.

Biggest thing you’ve learned or best advice you’ve received as a business owner: Get really clear about your mission and vision statements. Lead all initiatives and make decisions in line with those. It helps with all the decisions you will have to make as an owner and keeps you authentic to your brand, limiting outside influences.

Your advice for other female entrepreneurs: Create relationships and be adaptable. I also really like practical and actionable advice, so get organized and create standard operating procedures. The time you save later on will thank you.

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